Founded by Paige and Søren, High Tide was born from what felt like an obvious but rarely acted-on idea: that shopping for sex toys shouldn’t just avoid awkwardness. It should feel enjoyable, even enriching.
During a weekend away, a visit to an adult store left them feeling disconnected. The space was underwhelming, the products impersonal, and the experience entirely at odds with what sex really is: warm, human, and full of feeling.
Sex, intimacy, and masturbation are tactile experiences. They have tempo, warmth, and depth. We wanted that same energy to infuse the way people shop for something so personal and important, with intention, care, and a sense of ease.